{"id":994,"date":"2022-06-09T13:25:06","date_gmt":"2022-06-09T12:25:06","guid":{"rendered":"https:\/\/kazi.co\/?p=994"},"modified":"2022-06-09T13:25:07","modified_gmt":"2022-06-09T12:25:07","slug":"een-halve-eeuw","status":"publish","type":"post","link":"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/","title":{"rendered":"een halve eeuw"},"content":{"rendered":"\n<p>HR loopt minstens vijftig jaar achter op marketing.<\/p>\n\n\n\n<p>Ongeveer een eeuw geleden alweer zei John Wanamaker: \u201cde helft van het geld dat ik uitgeef aan marketing is verspilling; het probleem is, ik weet niet welke helft\u201d.<\/p>\n\n\n\n<p>Vandaag kunnen adverteerders, data-gedreven aan de slag door analytische inzichten te hanteren. Zo kunnen ze resultaten bewijzen ten opzichte van hun klanten.<\/p>\n\n\n\n<p>Vele bedrijven worstelen vandaag met de meest fundamentele analytische inzichten, op vlak van HR.<\/p>\n\n\n\n<p>Zoals&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAADJBvgBLuP-FWU_bT0iiWv3ZhchwmNlen8\">RJ Milnor<\/a>, Global People Analytics Leader bij&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/uber-com\/\">Uber<\/a>&nbsp;pas zei: \u201ca data mindset in HR is no longer a competitive differentiator, it\u2019s quickly becoming table stakes\u201d.<\/p>\n\n\n\n<p>Als we effici\u00ebnter willen werken, vanuit financieel &#8211; en werknemersbetrokkenheid oogpunt, moeten we HR analytics omarmen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HR loopt minstens vijftig jaar achter op marketing. Ongeveer een eeuw geleden alweer zei John Wanamaker: \u201cde helft van het geld dat ik uitgeef aan marketing is verspilling; het probleem is, ik weet niet welke helft\u201d. Vandaag kunnen adverteerders, data-gedreven aan de slag door analytische inzichten te hanteren. Zo kunnen ze resultaten bewijzen ten opzichte van hun klanten. Vele bedrijven &#8230; <a href=\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70,62],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>een halve eeuw - kazi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"een halve eeuw - kazi\" \/>\n<meta property=\"og:description\" content=\"HR loopt minstens vijftig jaar achter op marketing. Ongeveer een eeuw geleden alweer zei John Wanamaker: \u201cde helft van het geld dat ik uitgeef aan marketing is verspilling; het probleem is, ik weet niet welke helft\u201d. Vandaag kunnen adverteerders, data-gedreven aan de slag door analytische inzichten te hanteren. Zo kunnen ze resultaten bewijzen ten opzichte van hun klanten. Vele bedrijven ... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/\" \/>\n<meta property=\"og:site_name\" content=\"kazi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/happyjobsbykazi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T12:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T12:25:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kazi.co\/wp-content\/uploads\/2022\/06\/kazi-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"kazi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/kazi.co\/wp-content\/uploads\/2022\/06\/kazi-11.png\" \/>\n<meta name=\"twitter:creator\" content=\"@happyjobsbykazi\" \/>\n<meta name=\"twitter:site\" content=\"@happyjobsbykazi\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"kazi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/\"},\"author\":{\"name\":\"kazi\",\"@id\":\"https:\/\/kazi.co\/nl\/#\/schema\/person\/08ce981e49d8a349790961fc35746780\"},\"headline\":\"een halve eeuw\",\"datePublished\":\"2022-06-09T12:25:06+00:00\",\"dateModified\":\"2022-06-09T12:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/\"},\"wordCount\":123,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kazi.co\/nl\/#organization\"},\"articleSection\":[\"analytics\",\"human resources\"],\"inLanguage\":\"nl\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/\",\"url\":\"https:\/\/kazi.co\/nl\/2022\/06\/09\/een-halve-eeuw\/\",\"name\":\"een halve eeuw - 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